Introduction - Video

In this introductory lecture, we will talk about what to expect from this AEM-Cube certification course and how to complete its different sections. 

References

For Nokia, see: Peltonen, T. (2018). Case study 4: The collapse of Nokia’s mobile phone business: wisdom and stupidity in strategic decision-making. In: T. Peltonen, Towards wise management (pp.163-188). New York: Springer. https://www.researchgate.net/publication/326691715_Case_Study_4_The_Collapse_of_Nokia's_Mobile_Phone_Business_Wisdom_and_Stupidity_in_Strategic_Decision-making (accessed 18 November 2020).

For Blackberry, see: Moussi, A. (2017, April 5). Mini-case study: The downfall of Blackberry, Unpublished manuscript (Universiteit van Amsterdam). http://www.adaptivecycle.nl/images/Mini_case_study_Blackberry.pdf (accessed 18 November 2020). 

For Kodak, see: Anthony, S. D. (2016, July 15). Kodak’s downfall wasn’t about technology. Harvard Business Review. https://hbr.org/2016/07/kodaks-downfall-wasnt-about-technology (accessed 18 November 2020).


Discussion

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