Introduction - Video

In this introductory lecture, we will talk about what to expect from this AEM-Cube certification course and how to complete its different sections. 


For Nokia, see: Peltonen, T. (2018). Case study 4: The collapse of Nokia’s mobile phone business: wisdom and stupidity in strategic decision-making. In: T. Peltonen, Towards wise management (pp.163-188). New York: Springer.'s_Mobile_Phone_Business_Wisdom_and_Stupidity_in_Strategic_Decision-making (accessed 18 November 2020).

For Blackberry, see: Moussi, A. (2017, April 5). Mini-case study: The downfall of Blackberry, Unpublished manuscript (Universiteit van Amsterdam). (accessed 18 November 2020). 

For Kodak, see: Anthony, S. D. (2016, July 15). Kodak’s downfall wasn’t about technology. Harvard Business Review. (accessed 18 November 2020).