Module Introduction

In this module, you will get a glimpse inside the brain to see what stories do to them. You will also gain some tools and insights to help you design narratives that will command your listeners’ attention, giving you the best chance to drive them to enlist, subscribe, buy, join, support, or otherwise commit!

In this module you will learn:

·     what kind of stories our brains like most;

·     how to assure that your stories have the right amount of complexity